Chillibreeze/360Flat
360Flat Graphic Services
North East India People

Outsourcing Mobile Publishing to India

 

Mobile publishing is the act of making something public through your cellular phone.

 

The demand for mobile publishing is advancing very quickly across the globe. The market for mobile publishing is already going strong in countries such as The Netherlands, Denmark, Hungary, France, Germany, and Sweden in Europe. When it comes to the east, Japan is miles ahead of its nearest neighbours.

 

The market for this is rapidly emerging in North America as well. Although the mobile market is intricate and greatly organized with the correct tools and research there is room for many market players to make a niche for themselves.

Camera phones

If a picture can say a thousand words, how many can a video say? Vendors know well, the power of graphics and images and so they are constantly reinventing the camera phone. They are increasing camera resolution for sharper images and increasing storage capacity so that consumers can keep a large amount of their data handy with them. The demand for video capture is growing and so is the number of mobile phones that come with this inbuilt feature.

 

Greater bandwidth

Thanks to 3G and EDGE there is now additional bandwidth available for transfer of data. This in turn is creating the demand for high quality content that is optimized for smaller presentations on mobile phones. This is good news for those who are increasingly using their mobile devices for blogging or moblogging. As increasing amount of users opt for phones with inbuilt cameras and camcorders they will have the desire to share their content or images with their community.

 

Examples

There are several examples of mobile publishing that can be categorized into:

  • Text: This is one of the most popular ways to broadcast news or important announcements.
  • Ring tones: Many ring tones are freely provided while the more popular or exclusive ones come with a price tag.
  • Wallpapers: This can be downloaded free of cost from many websites. Users can also get them from their service providers at no extra cost.
  • Videos: This is now widely used as a means of promoting products or services.

Mowser

Most of us are very familiar with the term ‘browser’ but what do you do when you wish to surf the web or check email on your mobile phone?
Mowser takes HTML pages that are normally viewed on a PC and adapts them so that they can be accessed on your mobile phone. The popularity of Mowser has further created a demand for mobile publishing. Now your website or graphics are not limited to a PC but can go mobile to mobile with ease.

 

OMA

The future has never been brighter for mobile publishing. The policies of the Open Mobile Alliance, is encouraging more service providers and vendors to communicate and share ideas and resources thus ensuring a very broad field for mobile publishing to take root and grow. For more information you can see the link: http://www.openmobilealliance.org/AboutOMA/openness.aspx

 

Our role

At Chillibreeze we have a group of talented 3D, graphic artists and web designers who are committed to excellence. We understand the need for high quality images as well as the importance of minimizing memory bandwidth usage. The team is equipped to develop quality location maps, advertisements and graphics for display on the mobile phone. We use Adobe Illustrator, Adobe Flash and Flashlite for mobile publishing.

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